Pharoah Group

At Pharoah Auto Investments, we’re not just in the business of selling cars; we’re dedicated to a philosophy of absolute transparency that our countless satisfied customers can wholeheartedly endorse. Our turnkey sales experience is a masterpiece, offering trade-in appraisals, seamless finance arrangements, roadworthy certifications, and warranty solutions that simplify the entire process. What sets us apart is our commitment to delivering your dream car on the very day you choose it. This extraordinary efficiency is the result of our brilliant team, from our welcoming frontline reception to the meticulous car detailing crew. But it’s not just about the transaction; we aim to make your car-buying journey a thrilling achievement. Our true measure of success is not in numbers but in the return visits from delighted customers who bring along friends and family for coffee, generating referral buyers and often leaving with their second, third, or even fourth vehicle. At Pharoah Auto Investments, we’re not just selling cars; we’re creating lifelong automotive relationships built on trust, excellence, and pure exhilaration.


Welcome to Pharoah Origins, the latest addition to Pharoah Group’s esteemed family of luxury automotive destinations. We are excited to introduce a new concept focused on providing attainable luxury vehicles that combine style, affordability, and unparalleled driving experiences. All vehicles in our Inventory are priced under R1,500,000.00. Discover a world of sophistication, impeccable service, and exceptional value at Pharoah Origins. Every motoring story has a beginning, Let us help you write yours.


Welcome to Espresso By Pharoah, where luxury and flavour unite within the exclusive confines of our luxury dealership locations. Savour meticulously crafted coffee and mouth watering cuisine, expertly served amidst the elegance of luxury cars. Our menu offers a symphony of flavours, each bite paired perfectly with our coffee creations. Immerse yourself in an ambiance of opulence, where you can unwind and connect with friends, all while exploring the world of luxury vehicles. Experience something memorable, experience Espresso By Pharoah – where every visit is a fusion of excellence, world class customer service and a journey of culinary delight. Whether you bring your kids, friends or colleagues an amazing time awaits you all.

Welcome to 6IXPCK Customs, where we redefine the automotive experience. From vehicle detailing and striking wraps to top-tier paint protection, mind-blowing sound upgrades, safety enhancements like smash and grab window protection, family-pleasing rear entertainment systems, ceramic paint protection, and crystal-clear Clearplex windscreen protection, we’re your one-stop destination for automotive excellence. We don’t just service cars; we transform them into statements of style, safety, and entertainment. Dare to dream, and we’ll make it a reality – that’s the 6IXPCK way. Join us today, and let your vehicle experience a new dimension of awesome!

Black Velvet Car Rental transforms your special occasions into unforgettable moments. Whether it’s a matric dance or your dream wedding, our luxury vehicle hire, inclusive of a skilled driver and insurance, is your ticket to elegance starting at just R20,000 for pick-up and drop-off services. We also offer full maintenance leases with guaranteed buy-back options and a selection of armoured and bulletproof vehicles for those who demand security and style. Elevate your experience with Black Velvet Car Rental, where sophistication meets the extraordinary, ensuring your journey is nothing short of spectacular.

Rev up your luxury experience with The Car Hotel! Running low on space for your prized collector’s vehicles? Let us pamper your precious rides, Pricing starts at just R8000 per month, which includes comprehensive car services, top-notch charging facilities, and enticing optional extras like an airport valet service, hotel bookings, and impeccable security details. Your prized vehicles deserve nothing less than the very best.

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At Pharoah Group we believe in complete transparency. Our long-standing history, Stellar reputation & Testimonials from our clientele will vouch for this honest approach to business.

  • We’re Here When You Need Us
  • Above Average Cars, Below Average Prices
  • Financing Without The Hassle
  • Sell Us Your Car, It's Quick & Efficient
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View Our Inventory

View our inventory of all the vehicles we have to offer

Get Easy Financing

Let's see if we can help with financing your dream car

We Buy Premium Cars

There are many advantages to trading in your car here

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Weekly Specials

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What We Offer

Pre-Sale Preparation

We're able to offer financing rates that many other car dealers can't offer.


We're able to offer financing rates that many other car dealers can't offer.

Trade-In Service

Our service allows you to purchase a new car at an attractive price, while saving you all the trouble of handling your old car

Looking to quickly sell your car online? You’ve come to the right place!

If you’re wondering how to go about selling your car, we’re here to help you find the ideal way to maximise the return for your current vehicle.

What Have We Achieved

For 25 years, we raising the standard of used car retailing with one of the most innovative and reliable used vehicle programmes ever created.


At Pharoah Auto Investments, not only do we understand the importance of a car to you, but also the smart decision making that accompanies your passion for cars.

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