Mercedes Benz Electric Future – The EQ Range

To quote Malcolm X, “The future belongs to those who prepare for it today.”

In anticipation of our future, Mercedes ideated and announced the new all-electric EQ range. Valuing emotion and intelligence, the name EQ (emotional quotient/intelligence) hits home because these future-proof machines are geared towards the wellbeing of future generations. And though we could argue that they’re a little late to the party here, it may have been a wise move…

Rapid advances in lithium battery technology are extending periods of travel and shortening how long it takes for batteries to recharge. With that in mind, it would make total sense that this new EQ range will be a cut above competitors like BMW’s ‘i’ range – though only time will tell. Besides, the infrastructure in place to enable charging is very much in its infancy. And if the voltage coming through those charging cables derives from coal-powered turbines, there’s not much point anyway.

For South Africans, innovations like the EQ range are only relevant to those who have both the financial means to outlay a lot of money initially and who have a real determination to minimise their carbon footprint. Investing in solar panels used for charging at home would be a supporting example of an initially capital-heavy outlay which more than pays for itself if you’re willing to wait a while.

So the EQ range is not going to be for everyone. But nevertheless – the first member of the family, the EQC SUV is set to release internationally in mid-2019. The EQC boasts a 0-100km/h sprint time of 5.1 seconds, a 480km range and just 40 minutes to get from 10% to 80% charged.

In all fairness to BMW’s i series, the EQC’s time to charge is actually in line with it.

So yes, Mercedes is late to the party. Fashionably late…

Disguised as an alien spacecraft, the EQC was previewed at the Paris Motor Show in 2016 – displaying Mercedes’ ambition to energise the market for emission-free luxury vehicles. This was also where Mercedes announced it intends on producing 10 EQ models by 2022, three of which will carry the Smart brand.

We can tell Mercedes really mean business here because their target for the EQ range is for it to make up 15-25% of their global sales by 2025. To meet production targets, Mercedes’ Holding brand, Daimler AG, is actually investing €1 Billion for expansion on its battery production facilities and up to €10 Billion for design and development of the EQ range.

We’re certainly intrigued by Mercedes’ new venture and for the sake of generations to come, we look forward to a more electric future.

But for now – we’ll enjoy the grunt that a 2017 GLE43 or 2016 G63 AMG delivers.


Latest Automotive Scams and How to Avoid Them

In general, money is tight and the more dubious among us will resort to any means of thievery…

We came across a recent scam first-hand. We spotted one of our pictures with all our branding removed using photoshop on Facebook. It was posted with false price and year-model information (R100 000 ‘cheaper’ on Facebook). And being the festive season, a time when fraudsters are out in force, we thought it would be useful to look into the latest automotive scams and talk about how to avoid them.

You probably don’t need to be told to never buy a car on Facebook because there’s too much information that needs to be exchanged (it’s ridiculous). But unfortunately, some scammers are better than others and some people are inherently too trusting of strangers. Nevertheless, falling victim to scams is completely avoidable if you heed these indicators of mal-intent and take the tips:

Red Flags as Someone Interested in Buying:

  • The car is advertised as much cheaper than its market value. If it seems too good to be true, it probably is.
  • Number plates blocked out in the photos.
  • Email-only contact details or faulty phone numbers.
  • Messages from the seller are riddled with spelling mistakes and poor grammar.
  • The seller says he/she ‘moved overseas’ or is ‘away on business’ and can’t use the phone.
  • The seller asking for a deposit or the full price before making it possible to contact them or see the car for yourself.

Tips to Avoid Being Scammed as a Buyer

  • Never buy a vehicle without seeing, and preferably, driving it first.
  • Ask to see the Road Worthy Certificate, logbook and service history. Study the entries and timestamps meticulously and ensure they are original, not photocopies.
  • Check that the seller’s physical address matches the one in the car’s Road Worthy Certificate/Natis logbook.
  • Do a history check to confirm registration details (VIN ID number) because this will tell you if the vehicle was stolen or if there’s outstanding finance.

Tips to Avoid Being Scammed as a Seller

  • Never hand over the keys until your bank has confirmed the full value of the vehicle has cleared into your bank account.
  • Any buyers who are truly interested come out and see the vehicle for themselves, so protect yourself by requesting that they do so. Meeting in person will give you a much better idea of the potential buyer’s intentions.

One last Tip for Buyers or Sellers

  • Upon receiving emails asking you to verify login information relating to your bank account or some other platform – be sure to check whether it’s official or not. Fact-check URLs and email addresses. Bear in mind that you’re only really asked to do stuff like that as you create accounts or if you forget your password…

Stay shrewd and have an incredible festive season.

Pharoah Group


Stay in touch with the latest on COVID19 in South Africa | Click here for more information