Supercars vs Hypercars in 2018


Way back in 1920, The Times in London sensationalised the word ‘supercar’ to describe the 6.7 litre Ensign 6 and let’s just say that it didn’t take long for the word to get an official definition in the Oxford dictionary. To bolster the definition – we’ll consider performance, exotic designs and prices over R1 000 000 as the primary yardsticks for supercars in the ‘supercars vs hypercars’ debate.

Remember, we’re not talking about that restored & tuned Mazda RX7 from Tokyo Drift because although it could probably leave a Ferrari California driver inhaling more rubber than oxygen in a drag race – that’s a Tuner car.

We’re talking about slick, poster-worthy cars with tantalising specs and bleeding-edge tech integrations. And although there’s no definite line in the sand here, it’s fun exploring the language of supercar enthusiasts.

On the more affordable flank, the Aston Martin Vantage, Jaguar F-Type and Audi R8 fit the ‘supercar’ bill nicely. And the more ridiculous side? The Porche 918 Spyder or the Aston Martin Vantage will be sure to help you understand the difference between sparkling wine and champagne.

What About ‘Hypercars’?

Well, firstly, all hypercars are supercars – but not all supercars are hypercars. Hypercars push the envelope and are a little more ridiculous design and performance wise. Case in point – the Bugatti Chiron.

Many believe it was Bugatti that actually invented the hypercar with the bona-fide Veyron, and it was so outrageous in its day – it’s hard to argue with that.

Only the the most authoritative and exclusive four-wheel machines make the cut. And we love talking about these shimmering beasts not because we can afford the R155 million + price tag that comes with a Lamborghini Veneno, but because they have always inspired car manufacturers the world over, across many ranges and product lines.

Technology is a moving target, and the upper-echelons have been getting bullseyes for a long time now. Some important examples include: the Lamborghini Muira – an incredible leap forward in car design; or the 1990’s McLaren F1, being the first adopter of a carbon fiber chassis and integrated roll cage’. And the Porche 959 was one of the first to feature a reliable all-wheel drive system.

These incredible machines have always inspired brands and pushed technology to new summits.

Summits we enjoy ourselves, every day.


BMW 8–Series Expectations

8-Series BMW – a blast from the past

Discontinued in 1999, the last 8-series you probably didn’t see was a 2-door Coupe with pop-up-headlights. We’ve come a long way since then, and so have the big brands of the German automotive industry…

Many feel as though BMW’s design hasn’t evolved at a rapid enough pace over the last 3 years, especially when compared to Mercedes Benz, known for their more extreme facelifts of late.

Perhaps BMW wasn’t in need of any drastic changes, maybe just a, not-so-little range extension?

A look into the future of BMW

In March 2019, BMW claim we’ll experience “a new form of power, the power of inspiration” with their new 4-wheel drive, rear-wheel bias 850i xDrive.

Focused on luxury, performance and state-of-the-art technology, the 8-series showcases BMW’s appetite to appeal to the more extreme gentlemen among us.

And if the bold, exotic, yet still very muscular design isn’t your favorite draw card, perhaps the whole, ‘0 to 100 in 3.7 seconds’ thanks to a 4.4l V8 twin turbo thing is?

Whether it’s an 8 speed Steptronic gearbox or a 16 speaker sound system – the 8-series should keep you on the bleeding edge of luxury motorsport technology for a good while.

Speaking of technology, there’s an array of driver assistance systems, including a personal co-pilot, which apparently ‘relieves the strain on the driver in monotonous situations like traffic jams.’

J.A.R.V.I.S. – is that you?

We’ll have more details closer to the March 2019 launch.


Following the 850i, there will be a convertible and an M8 version.
We’ll be in touch.




Preventing weather damage to luxury cars

As anyone who has spent time in our country can attest, South Africa has some of the most diverse weather conditions. We know that the elements can cause major damage to a vehicle, which is why our showroom provides the best protection to our vehicles. But once you drive away in your luxury vehicle, how can you protect your investment? Here is a list of the damage nature can inflict upon your vehicle, and some tips to keep your car protected.

Top causes of weather damage to cars


While it’s wonderful living in a country with year-round sunshine, the sun can do major damage to your car, such as faded paint, shrunken leather upholstery and warped dashboards.


Living by the coast and taking road-trips to the beach is wonderful, but the seasalt in the air can cause major corrosion damage to your car. The surface of your car can corrode and start to dull, and the engine can begin to rust when salt isn’t cleaned off.

Dust and Sand

Dust build up is inevitable when you live in a city. It can scratch and dull your car’s surface and even impact car safety by getting into miniscule cracks in the windscreen and reducing visibility.


Hail damage is probably the first thing people think of when they hear about weather damage to cars. Depending on the size of hailstones, your car’s paint can get chipped, windscreens can break, and surfaces get covered in dents.


While not as damaging as hail, rain presents its own threat to cars. Rain in the city often has a higher acid content due to pollution. Left on the car’s surface, this acid begins to corrode and ruin the paint work on your car.

Top 8 tips to protect your car from the elements

  1. Always park your car in a carport or in a garage. This provides the surest protection against sun, hail and rain.
  2. Choose undercover parking when visiting offices or shopping malls.
  3. Use sun visors in your car when parking in the sun is your only option.
  4. Invest in a car cover if you know that you will be parked in an uncovered location for extended periods of time.
  5. Keep your car clean. Removing rain marks, dust and salt from the surface of your car will prevent damage.
  6. Repair any paint chips as they happen. Salt and dust can get into these weak points and start corroding the surface of your vehicle.
  7. Keeping your car waxed will provide a protective layer against salt, sun and dust.
  8. If you live by the coast, get your engine rinsed often to prevent salt damage to the mechanics of your car.

We ensure that all our vehicles are kept in protected conditions. Visit our showroom and see for yourself. 

Driving pleasure is 2 doors and rear wheel drive

Talk to most motoring enthusiasts about the perfect configuration for the greatest driving experience and invariably you’ll hear the same thing over and over again – rear wheel drive. Leave the front wheels to handle the steering and let the rear wheels handle the oomph. There are few more pleasing feelings in a car than pushing the accelerator pedal into the carpet of a rear wheel drive car and feeling the back end squirrel slightly before finding grip and launching you along the tarmac. Drop on a sleek two door, lightweight coupe body and you achieve driving perfection.

Ferrari California

Ferrari California

Drawing inspiration from two of their classic models of yesteryear, the late-1950s Ferrari 250 GT Spyder California and the 1960s 365 California, Ferrari launched the California in 2008. Rarely for a Ferrari, the California sports a front-mid mounted engine – the first Ferrari to do so – a 4.3 litre V8 in earlier models and a twin-turbo 3.9 litre V8 in the later release. Coupled with rear wheel drive, the California truly is a grand tourer to be reckoned with.

Experience a California here

Lexus LC 500 Coupe

Lexus C500

Based on the 2012 LF-LC Concept, the Lexus LC 500 Coupe was developed over five years with the meticulous nature that has come to be a trademark of the Japanese manufacturer. Powered by a naturally aspirated 5.0 litre V8 and rear wheel drive, the LC 500 hits the 100km/h mark from a standstill in a sub-5 second time. Speed is not the only plus point of this coupe. The time spent on design paying dividends, this is a strikingly beautiful, light-weight body.

Definitely a vehicle to be seen in. Click here to take a look.

Lamborghini Huracan LP580-2 Coupe


Lamborghini are renowned for their illustrious history of releasing flamboyant coupes. From the Countach to the Diablo, a Lamborghini coupe has always been a head turner. The Huracan is no different. Seen as the replacement for the Gallardo, the Huracan carries the rear wheel drive flag onwards. The LP580-2 variant houses a mid-mounted 5.2 L V10 engine, producing – you may have guessed from the name – 580 BHP, propelling the vehicle from 0 – 100km/h in just 3.4 seconds.

Feel the speed here.


The Mercedes-Benz EQC

The Premiere of the Mercedes-Benz EQC

The Mercedes-Benz EQC is the first all-electric car from the luxury German brand. Here’s a quick summary of what’s been announced.

EQC Premiere Live Stream

In a world premiere held at the Artipelag art museum in Stockholm, Sweden, Mercedes-Benz announced their new all-electric model the EQC.

The Mercedes-Benz EQC is the first all-electric vehicle from the luxury car brand. The car was officially unveiled on 4 September 2018, the EQC has been in production for years. Undergoing numerous tests to ensure that the car runs silently, handles extreme driving conditions, and has a reduced environment impact, it is finally ready to go into production. The first Mercedes-Benz EQC is expected to be released in 2019.

Final Heat Test

In a press release from Mercedes, CEO of Mercedes-Benz cars Dieter Zetsche stated: “The EQC brings design, functionality and service together in a unique way. It offers day-to-day suitable e-mobility in a very special package: the EQC is an electric car, and at the same time 100 percent a Mercedes.”

With smoother contours and blue LED headlights, the EQC further differentiates itself from other Mercedes-Benz vehicles. It is instantly recognisable as a new direction for the German car brand, both in engine and body design.

Electric-powered cars are becoming more accessible and attainable. It is important that Mercedes-Benz provides what their consumers look for: comfort, style, and power. With two electric batteries, the EQC has a power output of 300kW.

For a full outline of the vehicle’s design, we found this article to be comprehensive.

If you’d like to find your own Mercedes-Benz, click here to view the vehicles at Pharoah Auto Investments.

The 5 coolest luxury concept cars

The brands we love are pushing the boundaries for what is possible for the future of luxury cars. We’re taking a look at five of the coolest luxury car concepts around.

What are the best luxury concept cars around?

BMW Vision Next 100

“Our goal was to create a very personal vehicle. There will always be that highly emotional Connection between a BMW and its driver.” – Karim Habib
Head of BMW Automobile Design

BMW’s vision for the next 100 years is encompassed in their concept vehicle, the BMW Vision Next 100. It’s an incredibly beautiful machine and, as the name suggests, it showcases everything BMW foresees for their vehicles in the next 100 years of the company’s existence.

Drive Digitally

The car makes use of new technology to create a digital driving experience. With even the steering wheel having been minimised, the car is a sleek display of digital functionality.

Boost and Ease Mode

The BMW Vision Next 100 has two modes: ease and boost. Boost mode is for the driver who wants to have full control over the car, and have the full experience of the car’s power. Ease mode lets the car take over, allowing the passengers to relax and ease into the experience.

“Alive Geometry”

Perhaps the most impressive feature of this car, the geometrical design of the car creates mesmerising movement with every turn of the wheels.

Porsche Mission E Cross Turismo

“At Porsche, what do we think of today when we think about tomorrow? About the sports car of the future, of course. And also about sustainable mobility. About digitalisation. And, last but not least, about all the enthusiasts who are eagerly looking forward to what lies ahead.” – Porsche International

The Mission E Cross Turismo from Porsche is a concept car showcasing how electric cars can be beautiful, stylish, and – in classic porsche style – fast.

With four individual seats, a Turismo rear end, and four car doors, this is one of the most spacious sports cars made. The concept shows an innovative future for the classic car brand.

For a full 360 view of the interior of the vehicle, visit the Porsche website.

Mercedes-Benz F 015 luxury in motion

A stunning machine, the Mercedes Benz F 015 Luxury in Motion is a luxury vehicle that is defining the ‘luxury’ of luxury concept cars. Described by Project Director Jürgen Weissinger as a “mobile cocoon” the passengers of this concept car are ensconced in innovative displays, comfort, and luxury. Drivers don’t even necessarily need to drive the car – they are free to let the car’s self-driving capabilities take them to where they need to be.

Audi PB18 e-Tron

The Audi PB18 e-Tron is another concept car fully embracing the possibilities of electric-powered sports vehicles. It’s an impressive design – low, sleek, and powerful. Perhaps one of the most innovative features of this concept car is the sliding drivers seat.

Once the driver has settled into the seat by the door, the seat slides into the centre of the vehicle, allowing the driver to fully immerse themselves in the vehicle. Driving becomes a full experience for the driver.

Perhaps what sets this vehicle aside from other concept cars is that it only accommodates one person – the driver. But when you see the vehicle, it’s easy to understand why it’s difficult to share it with anyone else.

Lexus F1 Limitless

A luxury concept SUV, the Lexus F1 Limitless combines practicality with future design. From the digital dashboard to a control dock for passengers in the back of the car, the F1 limitless is the SUV for those hoping for more than just a vehicle that goes from A to B.

From beautiful lighting, in-car entertainment, and seats designed for comfort, this SUV is a far cry from what we picture when we imagine the “family car.”

Get your own luxury car. Visit our showroom today.

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